Digital marketing tools are awesome, powerful, numerous — and they can be a tad overwhelming.
How do we use social networks in everyday life? Grab a glass of wine, take a deep breath and click on the Conversion Prism (below) for the big picture. From Brian Solis & JESS3, the Conversation Prism is a visual map of today's social media landscape.
YOU are at the center. How do you relate to today's networks?
The key is to figure out the best social network(s) to reach your target audience with the time and resources you can devote to social media marketing.
Done right, email marketing is still one of the best, most cost-effective way to communicate digitally.