Santa Rosa, California vineyard at sunset

Conversion Prism 5.0

Version 5 - From the authors - Launched in 2008 by Brian Solis and JESS3, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. Social media has democratized information and shifted the structures of influence. 

Learn more about the prism from digital analyst Brian Solis: YOU are the Center of the Conversation Prism.